Tommy Hilfiger presents the new spring/summer 2022 collection for equestrian fashion
Following the successful launch of the first Equestrian collection last year, the Spring/Summer 2022 season continues to celebrate the equine lifestyle, from training and sport to leisure. The collection is designed, produced and distributed by Barney & Baxter AG — official TOMMY HILFIGER Equestrian License Partner for Europe and the Middle East — and is now available online at tommy-equestrian.com, and at select wholesale partners throughout Europe and the Middle East.
The Spring/Summer 2022 collection offers a blend of elevated comfort, functionality and performance, fused with the brand’s iconic Prep aesthetic. For the first time, the range includes a casual full-grip legging with a wide V-shaped waistband, which provides the perfect fit and shaping effect. Technical all-season breeches — offered with both full grip or knee grip — now include a lightweight summer option made with a thinner elastic material, a waistband hook closure, and an additional safety button. To complete the look are sporty and stylish four-way stretch show jackets, functional polo shirts, hoodies and sweat jackets. The collection stays true to the brand’s iconic heritage with a palette of red, white and blue, plus softer seasonal shades like radiant pink, sunset peach, royal berry and mercury marine.
In the spirit of “We train, we perform, we have fun,” the collection is brought to life by a campaign that highlights the unique qualities of the equestrian community and the empathetic connection between horse and rider. Building on a passion for horses, the campaign embodies the supportive nature the sport entails — whether it’s casually cantering along the beach or winning a high-profile competition. The campaign was developed and implemented for the first time in collaboration with the Fédération Equestre Internationale (FEI) and will feature across TOMMY HILFIGER Equestrian and FEI’s digital channels.
This year, TOMMY HILFIGER Equestrian also will appear as a partner or in the exhibition area at international equestrian events, including The Dutch Masters of ‘s-Hertogenbosch (NL), the CHIO Aachen (DE) the CHI de Genève (CH) as well as the CHI Classics Basel (CH), all of them top international equestrian events.