Glamour queen Katie Price took the reins today as she launched her first range of equestrian clothing.
The mother-of-three looked stunning as she modelled the line for female riders while brandishing a whip and posing next to a horse.
Price has said of the range: 'There’s something here for everyone – all ages and sizes, the horsey and the non-horsey.
'It’s fashionable and stylish but at the same time functional and wearable. And the horsewear is just fab. Your horse is going to look so cool!
The launch follows Jordan's ban from the Cartier Polo International tournament for allegedly being “too chavvy”.
The 30-year-old– who has also become a top-selling children's author- is a keen rider who keeps six horses in stables on her grounds, plays polo matches for charity and has recently taken up showjumping – coming in sixth out of 27 in a recent competition.