The first Hanoverian auction in Iran was held Thursday evening, December 11, near Teheran. The Hannoveraner Verband was the organizer of the auction in co-operation with a partner – the first sales event was already a great success.
Ali Hojabr, official representative of the Hannoveraner Verband in Iran, hosted the auction at his spacious equestrian facilities. Such an event has been unknown so far in Iran, and it thus generated a great deal of interest nationwide. Aim of the project was to sell Hanoverian horses at a Hanoverian auction in a different cultural environment. Besides this innovative approach, the event was also meant to serve as marketing measure to make the Hanoverian brand more popular in Iran. The people in Iran have a great passion for equitation.
Breeding and Business Manager Dr. Werner Schade has been preparing this project together with the partners since May this year. 16 horses have been particularly chosen at the Verden auctions that were brilliantly presented by the Verden auction team under the supervision of Joerg-Wilhelm Wegener. The audience was impressed by the performances and rewarded the riders with repeated spontaneous applause. There was a brilliant atmosphere in the amazingly prepared riding arena. The six dressage and eleven show jumping horses were sold at averagely Euro 50,000. Well-known and renowned training and show stables from all over the country purchased the futurity prospects. As this was a very successful start, it is scheduled to continue the co-operation in 2015.