Gucci lead sponsor of the Longines Hong Kong Masters

EEM World, the organizer of the Masters Grand Slam Indoor, the best indoor equestrian events in the world, is pleased to unveil a partnership with Gucci as lead sponsor on the second round of its calendar, the Longines Hong Kong Masters. Held at the AsiaWorld-Expo from February 28th to March 2nd, 2013, this first edition of the second round of the Masters Grand Slam Indoor promises to carry forward the tradition of the Gucci Paris Masters.

When first established in 2009, upon Gucci’s return to equestrian sponsorship after an absence of 20 years, the Gucci Paris Masters immediately established itself as one of the world’s most prestigious indoor equestrian competitions. Now following Paris, Hong Kong becomes the place to be in 2013 for the most prestigious equestrian events. A noteworthy calendar welcomes the world’s 25 best riders and horses.

Gucci’s partnership with the Longines Hong Kong Masters is the latest extension of the House’s relationship with the equestrian world. When Guccio Gucci first opened his company in 1921 in Florence, horse riding often inspired the motifs and symbols of his designs. Over the years, Gucci’s green-red-green web stripe, appropriated from a horse’s girth strap, as well as the Gucci horsebit have become iconic design components ingrained in the House’s history. Today Gucci proudly sponsors 2012 GCT champion Edwina Tops-Alexander and holds the Gucci Paris Masters every year.

Christophe Ameeuw, EEM World CEO: “We are proud to welcome Gucci as official partner of the Longines Hong Kong Masters. Gucci is our loyal partner since the beginning and it is a real honor for us to see that they follow us at this second round of our Masters Grand Slam Indoor calendar. The prestigious Gucci brand will grace the Friday evening when the 25 best riders of the world will tackle the GUCCI Gold Cup”.

Frida Giannini, Gucci Creative Director:
“The Masters provides a perfect link to Gucci's values, prestige and culture. It is an event that perfectly symbolizes the traditions we proudly carry forward from Guccio Gucci’s original fascination with the noble spirit and infectious allure of the equestrian world.”

WHAT: The GUCCI Gold Cup
WHEN: Friday March 1st – Hour: 8.30pm
GUCCI Gold Cup: International Class in 2 rounds with the 25 best riders of the world